Adugna Anteneh Zegeye Assistant Professor, MSc Tel: +251-932-44-59-91 Email: adugna.abvm@gmail.com ORCID: https://orcid.org/0000-0001-8223-772X Dubale Abate Awoke Lecturer Specialization: Agribusiness and Value Chain Management Tel: +251-912-60-60-83 Email: dubale.abate@inu.edu.et / dubaleabte.wku@gmail.com ORCID: https://orcid.org/0000-0001-8223-772X Nardos Debebe Abebe Lecturer Tel: +251-932-58-66-17 Email: nnardos21@gmail.com